Merchandising for Etsy.com web and app experiences. Develop seasonal and promotional curated shopping content and provide category-specific UX guidance to optimize engagement and conversion.

Video and still content including educational shopping tips, how-to’s, stylized shoots, and branded partnerships. View my portfolio here.

Curated a collection of imaginative and family-friendly artwork for the Samsung Frame TV gallery. The 25 selected works from Etsy artists include a mix of vivid illustrations, colorful collages, and whimsical imagery and graphics.

Long-form blog posts, how-to guides, curated shopping roundups, expert soundbites, and compelling copy, all crafted with goals and KPIs in mind.

Merchandising assortment strategy for co-created celebrity collections with Nicole Richie, John Legend, Amy Song, Prabal Gurung, Tia Mowry, and more.

Authority in the Art and Home categories, providing expert shopping tips for industry publications, editorial stories, email newsletters, and social content.

Curated over 600 products showcased virtually in The Etsy House, an immersive shoppable experience created in partnership with The Boundary, a world-leading creative visualization studio.

Curated collections for Etsy Edit series in partnership with experts and influencers including Sarah Sherman Samuel, Martha Stewart, Haim, Padma Lakshmi, Pretty Little Fawn, and more.