Hi! I’m an ecom strategist & curator based in Los Angeles

Currently Head of Art & Home at Etsy.com, orchestrating impactful integrated merchandising campaigns spanning all online and offline marketing channels, and collaborating with cross-functional teams including product managers, designers, and engineers, to create immersive touch points for merchandised content sitewide.

Previously Merchandising at Tory Burch and Perry Ellis, bringing collections to life across a range of categories including shoes, swimwear, and men’s apparel.

13+ years experience; degrees in Marketing, Finance, and Journalism.

SPECIALTIES

SPECIALTIES

  • Curation + Visual Merchandising + Styling

  • Ecom Strategy + Site Merchandising + Landing Page Optimization

  • Product Management

  • Copywriting + Editorial

  • Content Creation

  • KPI Frameworks and Analysis

  • Assortment Planning

  • Trend Forecasting + Consumer Behavior + Competitive Research