Hi! I’m an ecom strategist & curator based in Los Angeles
Currently Head of Art & Home at Etsy.com, orchestrating impactful integrated merchandising campaigns spanning all online and offline marketing channels, and collaborating with cross-functional teams including product managers, designers, and engineers, to create immersive touch points for merchandised content sitewide.
Previously Merchandising at Tory Burch and Perry Ellis, bringing collections to life across a range of categories including shoes, swimwear, and men’s apparel.
13+ years experience; degrees in Marketing, Finance, and Journalism.
SPECIALTIES
SPECIALTIES
Curation + Visual Merchandising + Styling
Ecom Strategy + Site Merchandising + Landing Page Optimization
Product Management
Copywriting + Editorial
Content Creation
KPI Frameworks and Analysis
Assortment Planning
Trend Forecasting + Consumer Behavior + Competitive Research